Marketing includes environmentally friendly product design, placement, promotion, and even pricing. Sometimes products made with less toxic materials cost more money. And an advertising campaign can also consume non-renewable resources.
Appliance subsidies, discounts, and tax credits provide cash benefits to consumers who purchase products which consume fewer resources and cause less environmental damage. The government agencies and nonprofits that fund these programs believe that consumers consider cost more important than environmental benefits, so reducing the cost of green products should lead to more sales. A […]
With traditional media, such as a television show, an advertiser has very few ways of convincing a consumer to help him advertise his product. Humor is typically one of the few effective methods, as a consumer who watches a dancing frog may call his friends over to see the commercial. It is much easier for […]
PESTLE analysis is a marketing planning tool that focuses on the external forces which affect a company. This type of analysis adds the additional factors, environment and law, to the basic PEST analysis which includes political, sociological, economic, and technological factors. Rapid Bi provides some detail about PESTLE and its numerous variations. PESTLE provides information […]
The British marketing firm Curb, concerned about the waste of many advertising campaigns, has created a new series of low impact marketing campaigns. The novelty of their approach should also allow these campaigns to be much more cost effective than traditional marketing, as well as greatly reducing environmental impact. One of Curb’s signature campaigns is […]